GetResponse Review – this is the best tool for you

Finding the perfect email marketing tool can be tough. There are many parts to consider: How easy it is to use, features, and of course price. GetResponse is one of the best email marketing tools around and is very popular. But is it right for you?

You might have seen GetResponse user reviews. That’s a good way to start your research but it doesn’t tell the whole story. Our review of GetResponse is based on extensive testing and research. We use our industry experience and knowledge of dozens of other email marketing and marketing automation software.

GetResponse email marketing software

• GetResponse is a powerful email marketing tool with smart automation features.
• Setting up campaigns is super easy. GetResponse helps you at each step of the way.
• Lots of templates available for emails, landing pages, funnels, and forms. Although some can do with an update.
• I loved the easy integration with analytics and other software.
• Pricing is competitive and it’s easy to scale as your business grows.

As a well-rounded email marketing and automation tool, we recommend you have a look at GetResponse.

Try GetResponse for free here

GetResponse’s Core Features

GetResponse is a full-featured email marketing and automation tool with all the nuts and bolts you’d expect. Here are GetResponse’s most important features:

1. Drag and drop email editor: Creating marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Add special elements like images, video, and products to your emails.
2. Email templates: GetResponse comes with 120+ email templates. You can save templates for future use, design in HTML, or build your own design from scratch.
3. Funnel builder: Create complete sign-up and sales funnels. Funnels let you sell more and grow your email list.
4. Marketing automation: GetResponse is full of marketing automation features. Create autoresponders, drip campaigns, and complex workflows. GetResponse automations have lead scoring to single out your hottest leads.
5. A/B testing: The backbone of every successful campaign is testing. In GetResponse, you use an A/B testing wizard for emails and landing pages, and automatically use the best version as the winner.
6. Landing pages: Build landing pages with a drag-and-drop editor. GetResponse’s landing page editor can add forms and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
7. Customer support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
8. Integrations: Sync GetResponse with 65+ tools, including CRM or eCommerce platforms. You can make custom integrations with the GetResponse API or Zapier.

GetResponse Pros

Pros

• It’s beginner-friendly but also offers advanced tools. GetResponse is intuitive enough to build your first campaign in about 10 minutes. And it offers advanced automation, lead scoring, dynamic content, funnels, and webinars.
• It’s an all-in-one marketing platform. You get email marketing, landing pages, signup forms, sales funnels, webinars, website building, and even AI writing, all tightly integrated.
• Advanced automation without the confusion. Even if you want to build complex automations, GetResponse does it easily without becoming a headache. I could stack conditions and actions. In my test, setting up a detailed welcome series with follow-ups took less than 30 minutes.
• Built-in funnels and landing pages. One standout feature of GetResponse is funnels. It lets you build complete sales funnels with landing pages to capture leads or increase sales. Together with GetResponse’s webinar features it’s a nice package for running online events.
• Solid ecommerce features. The Shopify and WooCommerce integrations let you import products, track sales, and recover abandoned carts with targeted emails.
• Has content monetization features. GetResponse’s new creator tools help you build and sell courses, send paid newsletters, and promote them. And you can easily keep students engaged with automations.
• Reliable and quick customer support. 24/7 live chat and email support, plus a deep help center. During our research, many users highlighted how responsive and helpful the support team is.

Is GetResponse for you?

Recommended if:

• You’re a small or mid-sized business, freelancer, or e-commerce store owner. GetResponse makes it easy to send newsletters, set up signup forms, build landing pages, and automate campaigns.
• You’re after an all-in-one marketing platform. GetResponse has webinars, sales funnels, and even a website builder. So you can handle more of your marketing in one place.
• You want automation that’s advanced but isn’t overcomplicated. Its workflows, autoresponders, and tagging make it simple to automate campaigns based on subscriber behavior.
• You run a small online shop. GetResponse has Shopify and WooCommerce integrations that import product and contact data. You can send and automate campaigns with AI product recommendations. Recover abandoned carts and segment customers based on purchase history.
• You want to turn your content into income. If you’re a content creator who wants to earn from your work, GetResponse is worth a look. You get tools to build a website, create landing pages, and even launch online courses.

Not recommended if:

• You need a full CRM with pipelines and deal tracking. While GetResponse has good contact management, segmentation, and lead scoring, it’s not a full CRM with email marketing.
• You’re looking for a simple and affordable newsletter sender. GetResponse’s strength is in its extra features, which may be more than you need if you just want to send newsletters. Check out the best email newsletter software and cheap email tools for more affordable services.